Wooden Table Alfajores
Wooden table specializes in shortbread sandwich cookies filled with creamy dulce de leche—an Argentine classic—made in their bakery in Oakland. As pioneers of alfajores in the U.S., they bake in small batches for a melt-in-your-mouth bite and balanced sweetness.
Show Off
Mexican Chili Crisp
Founded by a daughter endlessly nudged to share her mother's salsa macha, Showoff brings you addictive, uncompromised flavor. Set in olive oil and hand-packed with the same whole nuts, seeds, and chiles her mother has always used.
The Granola Guru
The Granola Guru is an Oakland-based company committed whose founder started the business in her early 20s as a personal mission to transform and elevate a timeless classic. The company's small-batch artisan granola is designed to provide sustainable energy throughout the day.
Woman- and minority-owned and run by a solo entrepreneur, the company is guided by quality, local, and environmentally sustainable ingredient sourcing; healthy living; purity; nutrient-rich superfoods; and delicious, unique flavors.
Casa de Chocolates
From the traditional molinillo to the modern kitchen, Casa de Chocolates has evolved while cherishing its heritage. Former owner Amelia Gonzalez takes pride in the business's continuity, as the torch is now carried by stewards from the local immigrant, Latinx, LGBTQ+, and Indigenous communities, keeping the family-owned spirit alive, preserving the history of chocolate, and celebrating the vibrant Latin American culture that shaped the company.
